What is PLR?

What is PLR?

WHAT IS PLR?

Private Label Rights or PLR have been around for a long time and have been used a lot by Internet Marketers and Affiliate Marketers. Private Label Rights can be described as content to help Marketers create their own content but with much less work involved. This content includes items such as articles, eBooks, reports, software, graphics, videos, and more. These items are created by someone else, either a person or a company.

PLR products can be purchased and used “as is” or altered to fit the buyer’s needed specs, as long as the buyer adheres to the PLR licensing terms. These terms vary product to product so it is imperative that you don’t stray from the license rights or else you will be sued by the original creator.

Each Private Label Rights author has a certain set of rights or rules to be followed when using the PLR product. Some allow you to give away for free, while others place a minimum selling price. Some allow the buyer to do whatever they want with the content with no restrictions. It is very important that you do your research when finding a vendor selling PLR products because there is a lot of crap PLR out there now. However, if you put the effort into re-writing and re-branding, you can use that crap PLR as a starting point to create your own PLR.

The following are some examples of what you can do with the PLR products you buy, depending on the License:

Website content must be constantly changed to keep the site “fresh” in the eyes of search engines and your visitors. It’s hard to keep coming up with ideas and wording to add to a website or blog, and this is where PLR comes in handy. You just read through and then change the wording to fit how you think and speak, and add that to your sites.

DO NOT under any circumstances add PLR content word for word because you will be penalized by the search engines and lose your ranking or worse, you may not be found. This is because you will be using duplicate content. How is it duplicate? Remember, you’re not the only one to buy that PLR. There are hundreds, even thousands of other people who bought that very same PLR product. Most affiliates are lazy and just copy the content verbatim and then complain about how impossible affiliate marketing is and PLR is useless garbage.

True, there is a lot of garbage PLR out there, but you can turn that garbage into a very useful and sellable product – with a little work. One man’s junk is another man’s treasure. So, don’t be lazy; use that PLR to help grow your website or change it up and sell it on JVZoo or WarriorPlus. Any PLR I sell on my webites are quality products reviewed by me so you can rest assured that you will be pleased with your purchase. 

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